Nike: Better is Temporary is a book exploring the brand's commitment to innovation and design. It delves into Nike's core philosophies, tracing the evolution of its products through athlete collaborations, brand expression, inclusive design, and sustainability efforts.

• Explores Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
• Features a section on the Breaking2 project.
• Discusses how collaborations with elite athletes drive research, innovation, and design.
• Examines iconic Nike ad campaigns and brand design.

Brand

Nike

Colors

yellow/red/beige/burgundy/orange/brown

Listed

February 4, 2021

Gender

men

Category

Media/Books