Nike: Better is Temporary is a landmark publication by Phaidon that chronicles Nike's evolution from a rebellious startup to a global powerhouse. This visually rich survey provides an in-depth, behind-the-scenes look at Nike's design philosophy, showcasing industry-defining innovations and iconic products alongside rare, unpublished designs, prototypes, and insider accounts.

• The book begins with "Breaking2," detailing Nike's 2017 initiative to achieve a sub-two-hour marathon.
• It is structured into five thematic sections.