This is not a book about basketball. Nor is it a biography of Michael Jordan. It is the first authorized volume to celebrate the enduring 40-year partnership between Michael Jordan and Jordan Brand—an icon and a legacy that transcends sport. Structured into six chapters, a tribute to Jordan’s six championship rings, the book explores how Jordan and his Brand redefined design, reshaped business, dominated pop culture, remixed style, and elevated athletics. Rare items from Jordan’s personal archives—including childhood trophies, his college cap and gown, and historic apparel—are published here for the first time. Through striking visuals, cultural references, and iconic advertisements, Air Jordan captures the artistry, innovation, and influence of the man and the brand that continue to inspire generations. The book’s cover showcases a never-before-published photograph of Jordan by Annie Leibovitz, bringing to life a mirror image of the symbol that has served as an inspiration for decades. The price of this book is a nod to Michael Jordan’s iconic jersey number, 23.