Nike: Better Is Temporary is a landmark publication by Phaidon that chronicles the brand's evolution from a disruptive startup to a global powerhouse. This visual survey delves into Nike's design philosophy, showcasing industry-defining innovations and iconic products alongside unpublished designs, prototypes, and insider accounts.

• Explores Nike's ethos-driven design formula
• Features previously unpublished designs and prototypes
• Includes insider stories and behind-the-scenes content
• Commemorates Nike's influence and transformation