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U740
$150
Buy — $150
Track price
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U740
$150
Buy — $150
Track price
Available at 1 Store
Size guide
Size
All Sizes
Maison Operative
$150
Italy → Worldwide
$252 w fees
Est. 7-14 business days
14-Day Returns
Returns & Trust
7 sizes
[+]
Shipping
4
4.5
5
6
6.5
7
7.5
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75
Buyer's guide score breakdown
75/100 · Style 6 · Sentiment 8 · Value 8
Common questions
How does the New Balance 740 fit?
Runs about half a size big, so most owners recommend sizing down. One owner found true to size was way too big and dr...
Is the 740 comfortable?
Multiple owners praise all-day comfort, with one saying they can attest to all-day comfort and another calling it one...
740 vs 530 — what is the difference?
Same midsole and outsole tooling, so underfoot comfort is essentially identical. The 740 has a more structured upper...
Does the heel counter cause problems?
For some buyers, yes. The rigid plastic heel counter digs into the skin and never softens because it is a structural...
Details
Brand
New Balance
Style Code
U740U740
Colors
white
/
red
Listed
June 9, 2026
Model
740
Gender
men
Size Run
Adult
Category
Apparel & Accessories
/
Shoes
/
Sneakers
Price history
Retail price
Low
$150
Typical
$150
Lowest price
Typical price
Jun 12
Cheapest vs typical price
Jun 15
Store availability
1 in stock
Stores in stock
Jun 12
1 in stock to 1 in stock
Jun 15
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13 stores
New Balance
U74078Z Rosewood (Women's)
$110
$139
New Balance
U740
$150
New Balance
740 Sneakers in rose-pink leather and fabric
$69
New Balance
740
$149
12 stores
New Balance
U740PP2 Pink Taffy/Pink Granite/Angora
$58
$110
New Balance
Kids - Sneakers (GS)
Grade School
$93
New Balance
Kid's 9060 Lace "Stone Pink" Grade School
Grade School
$90
New Balance
740 Bungee Pre-School (PS)
Preschool
$75
$85
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13 stores
New Balance
U74078Z Rosewood (Women's)
$110
$139
New Balance
U740
$150
New Balance
740 Sneakers in rose-pink leather and fabric
$69
New Balance
740
$149
12 stores
New Balance
U740PP2 Pink Taffy/Pink Granite/Angora
$58
$110
New Balance
Kids - Sneakers (GS)
Grade School
$93
New Balance
Kid's 9060 Lace "Stone Pink" Grade School
Grade School
$90
New Balance
740 Bungee Pre-School (PS)
Preschool
$75
$85
You May Also Like
13 stores
New Balance
U74078Z Rosewood (Women's)
$110
$139
New Balance
U740
$150
New Balance
740 Sneakers in rose-pink leather and fabric
$69
New Balance
740
$149
12 stores
New Balance
U740PP2 Pink Taffy/Pink Granite/Angora
$58
$110
New Balance
Kids - Sneakers (GS)
Grade School
$93
New Balance
Kid's 9060 Lace "Stone Pink" Grade School
Grade School
$90
New Balance
740 Bungee Pre-School (PS)
Preschool
$75
$85
New Balance
740 - Blanc/Bleu
$139
2 stores
New Balance
740 - Stone Pink / Rosewood / Sea Salt
$110
5 stores
New Balance
U7403 Angora Cinnamon
$70
$115
New Balance
2010 Grade-School (GS)
Grade School
$100
5 stores
New Balance
740 Ice Wine White
$68
$138
New Balance
740 - White / Marsh Green / Sea Salt
$110
New Balance
740 Grade-School (GS)
Grade School
$90
12 stores
New Balance
740 Pink Granite
$55
$80
6 stores
New Balance
U7401UW Dry Lime
$111
$139
New Balance
1906R White (GS)
Grade School
$88
$110
12 stores
New Balance
Unisex 740 Linen Toasted Sesame U7403OO (Women's)
$83
$139
New Balance
740 Womens Running Shoes (Stone Pink/Rosewood)
$115
New Balance
740
$138
10 stores
New Balance
204L "Sea Salt"
$80
$110
8 stores
New Balance
740 Dockside / Timberwolf / Sea Salt
$115
$139
New Balance
740 White / Silver Metallic (PS)
Preschool
$80
5 stores
New Balance
740 - Heron Blue / Vintage Indigo
$70
$110
6 stores
New Balance
U740SF2 Grey Matter
$92
$115
New Balance
Kid's 9060 Lace "Stone Pink" Grade School
Grade School
$90
New Balance
740 Bungee Pre-School (PS)
Preschool
$75
$85
New Balance
740 - Blanc/Bleu
$139
2 stores
New Balance
740 - Stone Pink / Rosewood / Sea Salt
$110
5 stores
New Balance
U7403 Angora Cinnamon
$70
$115
New Balance
2010 Grade-School (GS)
Grade School
$100
5 stores
New Balance
740 Ice Wine White
$68
$138
New Balance
740 - White / Marsh Green / Sea Salt
$110
New Balance
740 Grade-School (GS)
Grade School
$90
12 stores
New Balance
740 Pink Granite
$55
$80
6 stores
New Balance
U7401UW Dry Lime
$111
$139
New Balance
1906R White (GS)
Grade School
$88
$110
12 stores
New Balance
Unisex 740 Linen Toasted Sesame U7403OO (Women's)
$83
$139
New Balance
740 Womens Running Shoes (Stone Pink/Rosewood)
$115
New Balance
740
$138
10 stores
New Balance
204L "Sea Salt"
$80
$110
8 stores
New Balance
740 Dockside / Timberwolf / Sea Salt
$115
$139
New Balance
740 White / Silver Metallic (PS)
Preschool
$80
5 stores
New Balance
740 - Heron Blue / Vintage Indigo
$70
$110
6 stores
New Balance
U740SF2 Grey Matter
$92
$115