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New Balance 740
A new addition to the New Balance retro runner lineup with a chunky silhouette and full-family sizing that quickly gained shelf space across retailers.
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Key facts
- Popularity: Fast-growing with strong retail placement
- Comfort: ABZORB midsole, adequate for daily wear
- Fit: Standard New Balance D width, true to size
- Value: Mid-tier pricing makes it accessible
- Use case: Casual daily wear, full-family option
- Risk: Too new for proven long-term durability data
Shoe intelligence
Guide
Full breakdown
The New Balance 740 launched in 2025 as part of the brand's expanding retro-tech lineup. It shares design DNA with the 990-series and 2002R families — featuring a layered mesh-and-suede upper, ABZORB midsole cushioning, and the signature N logo. Available in a wide range of colorways and full-family sizing from toddler to adult, the 740 was positioned as a mid-tier lifestyle runner.
Questions answered
FAQ
What is the New Balance 740?
The 740 is a 2025 lifestyle runner from New Balance that sits in the mid-tier range. It features a retro-inspired chunky silhouette with modern materials and ABZORB cushioning, offered in a wide array of colorways and sizes including kids.
How does the NB 740 compare to the 2002R?
The 740 shares the retro-tech aesthetic but at a lower price point. The 2002R has more heritage credibility and N-ergy cushioning, while the 740 targets a broader audience with its accessible pricing and extensive color range.
Is the New Balance 740 comfortable?
The 740 uses ABZORB midsole technology which provides decent cushioning for daily walking and casual use. It is not a performance runner but handles everyday wear well enough for a lifestyle shoe.
Does the New Balance 740 come in kids sizes?
Yes, the 740 is available in toddler, preschool, and grade school sizes alongside adult men's and women's. The kids versions use bungee laces for easy on and off.
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