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FAQ + live marketUpdated 2026-03-11

New Balance 740

A new addition to the New Balance retro runner lineup with a chunky silhouette and full-family sizing that quickly gained shelf space across retailers.

Community Score

78/100
Very Good
LensLifestyle
ComfortNot separately scored
DurabilityNot separately scored
SizingTrue to size
WidthStandard fit
Dress codeCasual
CushioningABZORB
Only the measured sub-scores above are shown directly. The overall score also blends value, style or performance, and broader community sentiment.
Thin evidence — score may be less reliable

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Analytics

Live market data

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136 products tracked across 94 stores and 460 listings.

Products

136

7 new in Q1 26

30d avg price

$85

$113 30d ago

Stores

94

2 new last 30d

40%+ off

15%

21 of 136 products · 34 with baseline

Sold out

64%

Share of tracked size slots sold out

Collabs

2%

DTLR, The Whiter Group 740, Shoe Palace

What sizes are left?

Price distribution

Average price over time

Colors

34%
22%
11%
6%
4%
4%
3%
3%
3%
2%
2%
1%
1%
1%
1%
1%
1%
0%

Release cadence

Key facts

  • Popularity: Fast-growing with strong retail placement
  • Comfort: ABZORB midsole, adequate for daily wear
  • Fit: Standard New Balance D width, true to size
  • Value: Mid-tier pricing makes it accessible
  • Use case: Casual daily wear, full-family option
  • Risk: Too new for proven long-term durability data

Shoe intelligence

True to sizeABZORBEveryday

Guide

Full breakdown

The New Balance 740 launched in 2025 as part of the brand's expanding retro-tech lineup. It shares design DNA with the 990-series and 2002R families — featuring a layered mesh-and-suede upper, ABZORB midsole cushioning, and the signature N logo. Available in a wide range of colorways and full-family sizing from toddler to adult, the 740 was positioned as a mid-tier lifestyle runner.

Questions answered

FAQ

What is the New Balance 740?

The 740 is a 2025 lifestyle runner from New Balance that sits in the mid-tier range. It features a retro-inspired chunky silhouette with modern materials and ABZORB cushioning, offered in a wide array of colorways and sizes including kids.

How does the NB 740 compare to the 2002R?

The 740 shares the retro-tech aesthetic but at a lower price point. The 2002R has more heritage credibility and N-ergy cushioning, while the 740 targets a broader audience with its accessible pricing and extensive color range.

Is the New Balance 740 comfortable?

The 740 uses ABZORB midsole technology which provides decent cushioning for daily walking and casual use. It is not a performance runner but handles everyday wear well enough for a lifestyle shoe.

Does the New Balance 740 come in kids sizes?

Yes, the 740 is available in toddler, preschool, and grade school sizes alongside adult men's and women's. The kids versions use bungee laces for easy on and off.

Sources