Herb Lubalin (1918–1981) was a pivotal figure in American graphic design and typography, known for his innovative and rebellious approach. As a prominent art director, he significantly influenced 20th-century design. Lubalin is widely recognized for creating the Avant Garde typeface and for his work with influential publications.

• Features hundreds of examples of Herb Lubalin's work.
• Highlights his role as a co-creator of the magazines Avant-Garde, Eros, and Fact.
• Notes his founding of the influential publication U&lc.
• Mentions his creation of the Avant Garde typeface.