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740
$79
$132
Buy — $79
Track price
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740
$79
$132
Buy — $79
Track price
Available at 1 Store
Size guide
Size
All Sizes
JD Sports SG
$132
$79
Singapore only
$118-148 w fees
Est. 10-21 business days
2 sizes
[+]
Shipping
10.5
11.5
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75
Buyer's guide score breakdown
75/100 · Style 6 · Sentiment 8 · Value 8
Common questions
How does the New Balance 740 fit?
Runs about half a size big, so most owners recommend sizing down. One owner found true to size was way too big and dr...
Is the 740 comfortable?
Multiple owners praise all-day comfort, with one saying they can attest to all-day comfort and another calling it one...
740 vs 530 — what is the difference?
Same midsole and outsole tooling, so underfoot comfort is essentially identical. The 740 has a more structured upper...
Does the heel counter cause problems?
For some buyers, yes. The rigid plastic heel counter digs into the skin and never softens because it is a structural...
Details
Brand
New Balance
Style Code
U7404AD
Colors
white
/
black
Listed
January 3, 2026
Model
740
Gender
men
Size Run
Adult
Category
Apparel & Accessories
/
Shoes
/
Sneakers
Price history
Retail price
Low
$79
Typical
$79
Lowest price
Typical price
May 21
Cheapest vs typical price
Jun 7
Store availability
1 in stock
Stores in stock
May 21
1 in stock to 1 in stock
Jun 7
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2 stores
New Balance
740 Women's
$67
$135
New Balance
740
$92
$132
6 stores
New Balance
740 - White / Mercury Red
$77
$110
4 stores
New Balance
740 Grey
$66
$110
New Balance
740 'Dare to Live Right'
$100
$120
10 stores
New Balance
1906 R - Gris
$112
$186
5 stores
Hidden
1906R - Silver Metallic/Sea Salt/New Spruce
$144
$155
New Balance
740 'Dare to Live Right' Grade-School (GS)
Grade School
$70
$85
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2 stores
New Balance
740 Women's
$67
$135
New Balance
740
$92
$132
6 stores
New Balance
740 - White / Mercury Red
$77
$110
4 stores
New Balance
740 Grey
$66
$110
New Balance
740 'Dare to Live Right'
$100
$120
10 stores
New Balance
1906 R - Gris
$112
$186
5 stores
Hidden
1906R - Silver Metallic/Sea Salt/New Spruce
$144
$155
New Balance
740 'Dare to Live Right' Grade-School (GS)
Grade School
$70
$85
You May Also Like
2 stores
New Balance
740 Women's
$67
$135
New Balance
740
$92
$132
6 stores
New Balance
740 - White / Mercury Red
$77
$110
4 stores
New Balance
740 Grey
$66
$110
New Balance
740 'Dare to Live Right'
$100
$120
10 stores
New Balance
1906 R - Gris
$112
$186
5 stores
Hidden
1906R - Silver Metallic/Sea Salt/New Spruce
$144
$155
New Balance
740 'Dare to Live Right' Grade-School (GS)
Grade School
$70
$85
New Balance
740 'Shipyard' - U740N9J9
$162
16 stores
New Balance
U740NW2 White Silver Metallic Black
$68
$110
3 stores
New Balance
740 Women's
$89
$148
2 stores
New Balance
740 White / Navy (GS)
Grade School
$85
7 stores
New Balance
U740SF2 Grey Matter
$92
$115
2 stores
New Balance
740 White/Orange
$110
7 stores
New Balance
MR530EMA Silver/White (Women's)
$87
$140
6 stores
New Balance
U7403 Angora Cinnamon
$66
$132
2 stores
New Balance
740 White / Indoor Court / Ash Wood
$68
$115
4 stores
New Balance
740 Ice Wine White
$72
$104
New Balance
740 'Grey Matter Frosted Glass'
$110
13 stores
New Balance
740 'Black Metallic'
$72
$101
13 stores
New Balance
530 Raincloud Grey (Women's)
$60
$81
2 stores
New Balance
MR530SZ Sea Salt/Mercury
$87
$124
2 stores
New Balance
530 - Moonbeam / Sea Salt
$72
$94
New Balance
530 White Silver Retro Orange
$130
New Balance
740 'Sea Salt/Plum Brown'
$110
New Balance
1906R White (GS)
Grade School
$88
$110
5 stores
Hidden
1906R - Silver Metallic/Sea Salt/New Spruce
$144
$155
New Balance
740 'Dare to Live Right' Grade-School (GS)
Grade School
$70
$85
New Balance
740 'Shipyard' - U740N9J9
$162
16 stores
New Balance
U740NW2 White Silver Metallic Black
$68
$110
3 stores
New Balance
740 Women's
$89
$148
2 stores
New Balance
740 White / Navy (GS)
Grade School
$85
7 stores
New Balance
U740SF2 Grey Matter
$92
$115
2 stores
New Balance
740 White/Orange
$110
7 stores
New Balance
MR530EMA Silver/White (Women's)
$87
$140
6 stores
New Balance
U7403 Angora Cinnamon
$66
$132
2 stores
New Balance
740 White / Indoor Court / Ash Wood
$68
$115
4 stores
New Balance
740 Ice Wine White
$72
$104
New Balance
740 'Grey Matter Frosted Glass'
$110
13 stores
New Balance
740 'Black Metallic'
$72
$101
13 stores
New Balance
530 Raincloud Grey (Women's)
$60
$81
2 stores
New Balance
MR530SZ Sea Salt/Mercury
$87
$124
2 stores
New Balance
530 - Moonbeam / Sea Salt
$72
$94
New Balance
530 White Silver Retro Orange
$130
New Balance
740 'Sea Salt/Plum Brown'
$110
New Balance
1906R White (GS)
Grade School
$88
$110
