This book celebrates Peter Moore, a legendary designer who has significantly impacted the sneaker, athletic wear, and sports industries. He is recognized as one of the most influential creative directors for both Adidas and Nike.
- Reveals the inside story behind the creation of the Air Jordan 1.
- Details the origins of the 'Wings' and 'Jumpman' logos.
- Covers the groundbreaking Adidas Equipment and Originals lines.
- Features the iconic Adidas 'Performance' logo.
- Includes Moore's early career work.