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The CDG Play x Converse collaboration that turned the Chuck Taylor into a luxury-adjacent fashion staple with its signature heart logo, commanding a significant premium over the base shoe.
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Key facts
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The COMME des GARÇONS Play x Converse Chuck Taylor All Star is a long-running collaboration that applies CDG Play's signature heart-with-eyes logo to the classic Converse Chuck Taylor canvas shoe. First released around 2009 and continuously restocked, it has become one of the most successful and enduring fashion collaborations in sneaker history. The shoe uses standard Chuck Taylor construction with the CDG logo as the primary differentiation.
Questions answered
From a construction standpoint, no. It is the same Chuck Taylor you can buy for $70. The premium is entirely for the CDG Play heart logo and the fashion signaling it provides. Whether that is worth it depends on how much you value the brand association.
Runs large, like all Chuck Taylors. Go at least one full size down from your normal athletic shoe size. This is standard Chuck sizing advice.
Same comfort as a regular Chuck Taylor — flat vulcanized sole with minimal cushioning. Fine for casual wear but not designed for extended walking or standing.
They are a collaboration between CDG Play (Comme des Garcons' diffusion line) and Converse. The construction is standard Converse. The designer element is the CDG branding and design direction, not the construction quality.
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