
Secret Fresh, originally known as FreshManila, was established in February 2007. It began as a premier artist vinyl toy shop in the Philippines, catering to a niche market. Over time, Secret Fresh evolved into a significant hub for emerging talent across various creative disciplines including graffiti, comics, film, animation, music, architecture, fine art, and design. The brand further supports this vibrant scene through its gallery, located within the Ronac Art Center, a central location for contemporary street fashion, design, and lifestyle.