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The Reebok Club C 85 'JJJJound' is a collaboration between Reebok and the Montreal-based lifestyle brand JJJJound, founded by Justin Saunders in 2006. This partnership highlights JJJJound's design ethos of neutral colors, attention to detail, and subtle branding, applied to the classic Club C silhouette. The inspiration for the muted color palette comes from elements like dusty masonry, machine-cut marble, dry coastal sand, and windswept winter landscapes.