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*FINAL SALE. NO RETURNS, CANCELLATIONS, OR EXCHANGES.* Reebok and Pharrell Williams' premium streetwear label Billionaire Boys Club unveil their FW20 collaboration, resulting in two nostalgic takes on Reebok's staple Question Low, with each model paying homage to BBC ICECREAM's historic "Name Chains" and "Beepers & Butts" graphics.
The "Name Chains" graphic was illustrated in 2005 for the ICECREAM sneaker line. Name chain necklaces and pendants were popularized in the 1980s, specifically within the hip-hop scene, as black Americans expressed individuality and pride in their family names and newfound identitiies. the BBC "Name Chains" graphic is one of the rarest and its reemergence on a women's lifestyle model is quite fitting.
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