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A cult skate icon returns as Reebok reconnects with BBC Icecream, the streetwear imprint founded by Pharrell Williams and NIGO under the Billionaire Boys Club universe. Known for its playful graphics, bold colour language and early-2000s skate influence, Icecream helped define a generation of streetwear that blended luxury cues with skate culture irreverence.
The Board Flip silhouette originally dropped in 2005 as part of Icecream's footwear expansion with Reebok, becoming a cult favourite for its exaggerated proportions and graphic-heavy execution. This 2026 return stays faithful to that original energy.
Built on a premium leather upper with perforated paneling, the shoe features suede eyestays, a reinforced rubber toe cap, and collaborative branding across the tongue, heel and sockliner. Underfoot, an injection-moulded EVA midsole and durable rubber outsole keep the skate foundation intact.
