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PUMA x COCA-COLA is the coming together of two iconic brands who share a profound history, a sense of positivity, and an ability to move culture forward. Collection pieces, like these limited-edition Rider FV sneakers ? complete with silver Formstrip and silver foil ? incorporate both brands? DNA with a future-retro design language, reminding us to be proud of our past while also reminding us always to look ahead with positivity.