
The "PROJECT PUMA PLUS." collection, conceptualized as "Functional Beauty," merges proven technology with contemporary design for a new urban wardrobe. It connects sport and daily life, aiming to beautifully design one's lifestyle. This collection draws inspiration from the rich textures of natural materials like Japanese paper, canvas, wood, shoji paper, and blocks, featuring organic forms with curves and straight lines, and subtle, warm colors. This mood is combined with PUMA's established functionality and designs that blend into everyday life, expressing a new PUMA worldview where material beauty and structural form coexist.