
The Pseushi Pareidolia Hoodie in Faded Grey is a premium garment designed for warmth and unique style. This hoodie is constructed from heavyweight French terry fleece, utilizing 450gsm of cotton for a substantial feel. It is made locally from start to finish, featuring a garment-dyed process followed by a bleached fade for a distinctive aesthetic. The name 'Pareidolia' refers to the psychological phenomenon of perceiving familiar shapes in random patterns, a concept reflected in the hoodie's design, which includes Pseushi's star icon on the back.