The ECAL Manual of Style is a comprehensive guide to graphic design principles and practices, developed by the renowned ECAL/University of Art and Design Lausanne. This book serves as a foundational text for students and professionals alike, offering clear, concise, and visually engaging explanations of key design concepts.

• Explores typography, layout, color theory, and visual identity.
• Features contributions from ECAL faculty and alumni.
• Includes case studies and practical examples.
• Offers insights into the design process and critical thinking.
• Published by Phaidon.