PEdALED was established in 2007 by designer Hideto Suzuki, transitioning from high-end Japanese fashion to create stylish and practical cycling apparel for global exploration. Initially founded in a small shop in Shibuya, Tokyo, the brand's vision has expanded to numerous collections and innovative products. Hideto’s core belief is that every garment aspect should enhance functionality and performance, not just appearance, a principle PEdALED continues to uphold.