PALACE PRODUCT DESCRIPTIONS: THE SELECTED ARCHIVE

98% Every good description Palace has ever done In one rowdy hardback 2% some rubbish ones also Phaidon presents Palace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line. Authored by Palace co-founder Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humor, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: TRENDSETTER DON'T THINK SO MATE YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP WITH YOUR EYES CLOSED COVERED IN GLUE. The more than 3,000 descriptions are organized into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. Palace Product Descriptions: the Selected Archive 9781838665845