“No Finish Line” is Nike’s design vision for the next 50 years, celebrating 50 years of game-changing design and innovation in the service of athletes and sport. This research project encompasses exploratory, multilevel conversations about design, sport research, technology, and manufacturing.

• Foreword by Nike’s Chief Design Officer
• Speculative fictions by Geoff Manaugh
• Essays by Sam Grawe describing five major shifts design may undergo in the coming decades, evolving from product to experience.