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The New Balance 550 is a retro basketball shoe that has transitioned into a popular lifestyle model. Originally launched in 1989, the 550 made its mark on the court before being archived. It was relaunched as a limited edition in late 2020 and returned to the regular range in 2021, quickly becoming a global fashion favorite. Its low, sleek silhouette is a direct nod to the rugged designs of the late eighties.
