
The Naked & Famous Denim Easy Guy Brown Fox Selvedge is a unique 13oz Japanese selvedge denim crafted entirely from organic FoxFibre® cotton. This innovative material, developed by environmental pioneer Sally Fox, utilizes cotton grown in California that is naturally pigmented brown, eliminating the need for dyes or bleach. Sally Fox's pioneering work in the 1980s involved selectively breeding heirloom brown cotton with white Pima to create a commercially viable, long-staple, naturally colored cotton, significantly reducing the environmental footprint of textile manufacturing.