retaW is a Tokyo-based lifestyle brand focused on creating scented products. The brand name is derived from "Water," the source of all life, read backward. Their original blending techniques produce natural and sophisticated scents designed to promote relaxation and create a calming atmosphere.

• "FRAGRANCE CAR TAG" is a car accessory designed to fill a vehicle with scent.
• It is a thick paper-like sheet infused with retaW's original fragrance.
• The scent is released as the tag moves, enhancing daily life with a pleasant aroma.
• The "BARNEY" scent is named after graphic designer Barney Bubbles, known for his work in the late 70s and early 80s.
• "BARNEY" features a refreshing "soap" scent, evoking the transparency of soap bubbles.