JAIDE x New Balance 990v4 Made in USA 'Willful Bias'

The JAIDE x New Balance 990v4 Made in USA ‘Willful Bias’ marries bold streetwear energy with iconic runner heritage. Crafted in the USA, it features premium suede and mesh in a crisp bone base accented by JAIDE’s signature pop red underlay, contrasted by dark navy overlays and bright yellow “N” logos—creating a dynamic yet refined colourway. Premium materials and Italian suede trim combine with a striking mix of tones, making it a standout piece in any capsule collection. Underfoot, the acclaimed 990v4 platform offers ENCAP midsole cushioning for long-lasting comfort and stability, while the dual-density foam and ABZORB heel packing ensure impact protection with every stride. Finished with a durable rubber outsole and structured build, the ‘Willful Bias’ edition blends performance credentials with vibrant designer flair—perfect for styling with tapered chinos, light denim or athleisure separates.