


HUF Worldwide: Build, Destroy, Rebuild. HUF is the legacy of Keith Hufnagel, who took the grit of 80s NYC streets and turned it into a brand in San Francisco’s Tenderloin District back in 2002. Forget the mainstream hype: this is the raw fusion of punk, hip-hop, and graffiti—packed into apparel and footwear that performs at the spot and looks right at the after-party. If you’re looking for genuine understatement and have no time for polished corporate skate shops, HUF is your go-to for authentic street culture.