Good Measure M-20 Heavyweight Hooded Sweatshirt

The Good Measure M-20 Heavyweight Hooded Sweatshirt in Danish Blue is made in England from 480GSM loopback cotton jersey—custom-knit in small runs to deliver substantial weight and everyday comfort. Featuring a reverse weave for shape retention and bar-tacked seams for strength, it’s a nod to vintage US sportswear built with modern construction. Whether layered for warmth or thrown on post-workout, the M-20 is made to last. Key Features Made in England using heavyweight 480GSM loopback jersey 100% cotton, custom-knit in small runs for premium quality Reverse weave construction inspired by vintage US sportswear Double-thickness ribbed side panels for structure, movement and durability Ribbed V-insert at the neck and cover-stitched seams throughout Bar-tacked ends and reinforced shoulder stress points for lasting strength Traditional kangaroo pocket and lined hood for everyday function Back neck crescent finish for added comfort and durability Ideal For Everyday wear when you need heavyweight comfort Layering during colder seasons or transitional weather Fans of heritage sportswear and made-in-UK craftsmanship Post-training or relaxed off-duty wear Style, Fit & Sizing Traditional fit; true to size Rib side panels offer flexibility and movement Expect 5–10% shrinkage in length after washing Washing & Care Instructions Wash cold to preserve fabric integrity Air dry flat; avoid tumble drying to reduce shrinkage Iron on low if needed; do not bleach FAQs Does this hoodie shrink? A small amount—expect 5–10% in length only. Width stays true to size. What makes the fabric special? It’s a 480GSM loopback cotton jersey, knitted in limited quantities by a specialist UK mill. Is the fit oversized? No, it follows a traditional fit—structured and true to size. Where is it made? Proudly made in England from UK-knitted cotton. How does the reverse weave help? It adds durability and prevents vertical shrinkage for a longer-lasting fit.