
The New Traditional by Gestalten is a book that highlights over 36 of the world's most iconic craftspeople. It explores how traditional crafts are being revived, sustained, and adapted by a new generation, drawing on the unique perspective of the media brand BESIDE. BESIDE, co-founded by Jean-Daniel Petit and Eliane Cadieux, is known for its forward-thinking approach to bridging the gap between humans and nature through various media platforms.