Earl of East, founded in London in 2014 by Niko Dafkos and Paul Firmin, operates on four pillars: Create, Curate, Collaborate, and Community.
- Card-form air freshener
- Can be used in gym bags, cars, wardrobes, and other spaces
- Scent profile: blackberry leaf, bergamot, with a base of cade
- Available in multiple scents