Production of Western film and television programs hit a peak in the 1940s and 1950s, spawning a trend for cowboy advertising and ephemera. Children’s cowboy wear was especially popular, from the Daisy Red Ryder BB gun to Roy Rogers and Hopalong Cassidy costumes.

A 1950s children's Western jacket inspired this style, which is embroidered with red-and-yellow chainstitching. Two horseheads near the hem read "Rodeo Bodeo."

• 100% cotton
• Made in India
• Machine wash cold inside out; lay flat to dry

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