
Bedwin & The Heartbreakers is a Japanese menswear brand founded in 2003 by Masafumi “Bebetan” Watanabe. The label is known for its designs that draw inspiration from classic American menswear, blending Japanese aesthetics with Western fashion elements, particularly Americana styles from the 1920s and 1930s. Bedwin is also recognized as a pioneer in Japan for merging streetwear with tailored menswear.