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FAQ + live marketInfamousUpdated 2026-03-06
Under Armour Curry 2 Low
The Curry 2 Low 'Chef' is not remembered as a sneaker — it is remembered as a punchline. The all-white low-top design looked so generic that it undermined Under Armour's entire basketball sneaker credibility and became shorthand for everything sneakerheads fear about uncool footwear.
Guide Score
18/100
PoorLensBasketball
Comfort6/10
Durability5/10
SizingTrue to size
WidthStandard fit
Dress codeAthletic
CushioningEVA
This is our 0-100 guide score for the shoe overall. Higher is better. It is not a stock number or a price score.
How to trust it
The Sources section links to 8 pages we used or checked.
This is a SoleFeed guide page with live store data.
Strong evidence — extensive community discussion
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Key facts
- Popularity: Viral for all the wrong reasons
- Comfort: Actually decent — Charged Cushioning works
- Fit: TTS with good lockdown for basketball
- Value: Available for pennies; nobody wants them
- Use case: Meme collection, ironic wear, actual basketball
- Risk: You will be roasted. That is the point.
Shoe intelligence
Comfort 6/10Durability 5/10True to sizeBasketball
Guide
Full breakdown
The Under Armour Curry 2 Low 'Chef' colorway became one of the most memed sneakers in history when it released in June 2016 — a plain white low-top that the internet decided looked like a shoe for dads, nurses, and hospital visits.
Questions answered
FAQ
Why was the Curry 2 Low 'Chef' so hated?
The all-white colorway with minimal silver accents looked comically generic. Twitter named them 'the beat the traffic 8s,' 'the Let me speak to your manager 5s,' and 'the I Work at the Cheesecake Factory.' Comedian Ron Funches said: 'God Bless Steph Curry for making shoes so ugly that nobody is gonna be killing each other over a pair.' WWE's Kofi Kingston wore a pair and commentators called them 'Orthopeezys' and 'Metamucil 6s.' Stephen Colbert concluded: 'These shoes are so lame that I, a 52-year-old suburban dad, think that they look comfortable.'
Did the Curry 2 Low memes actually hurt Under Armour?
Yes, measurably. Under Armour's stock hit an all-time high of $45.41 on April 21, 2016 — less than two months before the Chef dropped. It finished 2016 down 26%. In November, UA lost nearly $600 million in market value in a single day. The company pulled back its forecast from $800 million to $600 million in operating profit. The Curry brand generated only $100-120 million annually vs. Jordan Brand's $7+ billion. In November 2025, Under Armour officially ended its 13-year Curry partnership.
Is the Curry 2 actually a good basketball shoe?
Yes. Separate from the meme, the Curry 2 mid was well-reviewed for on-court performance. Charged Cushioning provided responsive impact absorption, the upper offered solid lockdown, and traction was good. Steph wore them to win his second championship. The problem was never performance — it was aesthetics and cultural literacy.
What did Steph Curry think about the roasting?
He handled it well. After dropping 38 points in Game 4, he told press: 'I love the nicknames they came up with.' Warriors GM Bob Myers and his agent talked him out of actually wearing them on court for the Finals. Years later he said: 'With how viral all of the memes and stuff were, you gotta have fun with it.' His personal favorite meme was the Life Alert lady photoshopped wearing the shoes. He later made a custom pair with flame emojis, which inspired the 2023 FloTro retro that released on April 1 (April Fools' Day).
Is the Curry 2 Low 'Chef' worth anything now?
As a sneaker, almost nothing — pairs can be found well below original retail. As a meme artifact and piece of sneaker history, it has some ironic collector value. It is arguably the most culturally significant Under Armour sneaker ever made, just not for the reasons they intended.
Why could Under Armour not compete with Nike in basketball?
Nike had decades of cultural infrastructure — from Michael Jordan to designer collaborations to streetwear credibility. Under Armour tried to shortcut that with Curry's on-court dominance alone. The Chef incident showed that performance credentials do not automatically translate to lifestyle appeal, and Under Armour's design team was not equipped to bridge that gap.
Is the Curry shoe line still around?
Yes. Curry Brand launched as a separate sub-brand under Under Armour in 2020, releasing models like the Curry Flow and Curry 11/12. They are well-regarded as performance basketball shoes, but none have achieved meaningful lifestyle/cultural status. The Chef shadow looms large.
Sources & methodology
This page mixes guide writing with current store data.