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Buyer's Guide

Maison Margiela Project 0 Review & Sizing Guide

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The Memory Of Club C is a concept buy: at $400 you are paying for Maison Margiela's deconstruction idea on a Reebok court shoe, not for comfort or everyday value. Owners report a snug toe box and a build that looks unfinished by design — and the Reebok logo and stitching are printed onto the upper rather than sewn. Worth it if the deconstructed look is the whole point; if you just want a clean white sneaker, buy a standard Club C.

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Key facts

What it is
Reebok's Club C court sneaker rebuilt in Margiela's Memory Of deconstruction style — $400 retail, men's sizing, white or black.
Best use
Margiela collecting and statement outfits. It is not a daily-driver white sneaker.
Fit
Runs snug. Owners with normal-width feet report a tight toe box and pressure over the top of the foot — size up a half.
Comfort
A firm court ride with no upgrade over a standard Club C. Heavy walkers should look elsewhere.
Build
Detailing is unfinished by design, and the Reebok logo and stitching are printed on, not sewn. Several owners feel the leather is plasticky for the price.
Value
Weak at $400. Resale routinely sits under retail, so there is little reason to pay full price.

Full breakdown

Project 0 is Maison Margiela's Reebok collaboration; the pair most buyers mean is the Memory Of Club C — a $400 deconstructed version of Reebok's classic court sneaker, built to look unfinished with exposed felt, rough-cut leather, and a printed-on logo. Owner discussion is thin but consistent: snug fit, divisive looks, and weak value at retail. Buy it for the Margiela concept, not as a better Club C.

FAQ

What exactly is Maison Margiela Project 0?

Project 0 is Margiela's umbrella name for its Reebok collaboration. The pair most owners mean is the Memory Of Club C — with a Classic Leather version alongside it — which strips a familiar Reebok silhouette back to its most basic form and exposes the interior construction on the outside. An earlier split-toe variant also exists; buyers joked it would need its own split-toe socks. Treat it as a $400 designer concept piece, not an everyday Club C: buy it only if the deconstructed look is the reason you want it.

Why does the Project 0 look divide people?

The exposed felt, rough-cut panels and heel cutout are meant to look unfinished, and not everyone wants that on a $400 shoe.. A version without the heel cutout exists if that detail is the sticking point.