Retaw

retaW was founded in 2009 in Tokyo by Hiroshi Fujiwara and Daisuke Murakami as a fragrance and lifestyle offshoot of the Fragment Design universe. The name — "water" spelled backwards — reflects the brand's ethos of essential daily objects, producing candles, fabric sprays, hand creams, and room fragrances.

Popular Models

Fragrance Fabric Spray

 

On Sale

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Harajuku Room Spray

 

$27$45

40% off

 

Allen Car Tag

 

$10$17

Collaborations

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RetaW x Hiroshi Fujiwara Allen* Candle White

 

$61

 

retaW Lip Balm Fragment Design White

 

$18

 

retaW Lip Balm Fragment Design Black

 

$18

 

retaW x Nonnative Car Tag Nakameguro

 

$12

 

retaW x Dayz DAYZ x retaW｜Fragrance Fabric Spray

 

$14

 

retaW Car Tag FRGMT

 

$20

 

retaW x Nonnative Room Spay Nakameguro

 

$31

 

retaW x Nonnative Standard Diffuser Nakameguro

 

$83

 

retaW Frgmt* Candle Black

 

$61

 

retaW Candle Frgmt Black

 

$80