Retaw

retaW was founded in 2009 in Tokyo by Hiroshi Fujiwara and Daisuke Murakami as a fragrance and lifestyle offshoot of the Fragment Design universe. The name — "water" spelled backwards — reflects the brand's ethos of essential daily objects, producing candles, fabric sprays, hand creams, and room fragrances.

Popular Models

Fragrance Car Tag

 

Fragrance Desktop Reed Diffuser

 

Fragrance Fabric Spray

 

Fragrance Liquid Perfume

 

Fragrance Room Spray

 

Fragrance Room Tag

 

Fragrance Fabric Conditioner

 

Solid Perfume

 

New Retaw

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Fragrance Car Tag - Monet

 

$18

 

Fragrance Fabric Spray - LOEB

 

$25

On Sale

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Allen Car Tag

 

$11$17

 

Fragrance Fabric Spray Evelyn - Evelyn

 

$25

 

Harajuku Room Spray

 

$30$46

35% off

Collaborations

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retaW x Dayz DAYZ x retaW｜Fragrance Fabric Spray

 

$14

 

retaW Lip Balm Fragment Design Black

 

$18

 

retaW Lip Balm Fragment Design White

 

$18

 

retaw x Fragment Design Fabric Spray Frgmt (Women's)

 

$32

 

retaW Car Tag FRGMT

 

$20

 

retaW Candle Frgmt Black

 

$80

 

RetaW x Hiroshi Fujiwara Allen* Candle White

 

$63

 

retaW x Nonnative Car Tag Nakameguro

 

$13

 

retaW x Nonnative Room Spay Nakameguro

 

$31

 

RetaW McKILLOP Car Tag x Up There

 

$25