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Max Mara

3.7k products across 9+ stores

Max Mara was founded in Reggio Emilia in 1951 by Achille Maramotti, who envisioned bringing Italian couture-quality tailoring to a wider audience through ready-to-wear production. The 101801 coat — a camel double-breasted icon designed in 1981 — remains the brand's defining piece and one of the most recognizable garments in fashion. Max Mara operates as a family-owned business spanning multiple lines, from the mainline's sharp tailoring to Weekend Max Mara's more relaxed offerings.

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