Jaded London
1.6k products across 2+ stores
Jaded London was started in 2013 by siblings Jade and Grant Goulden from their family home in East London. The brand built its identity on social media with bold, trend-driven streetwear — sequin cargos, patchwork denim, printed mesh — becoming a go-to for festival dressing and going-out looks. It has since grown into a global operation with dedicated men's and women's lines spanning seven international markets.
