Fubu
202 products across 350+ boutiques
FUBU was founded in 1992 in Hollis, Queens, by Daymond John and three childhood friends. The name stands for "For Us, By Us" — a declaration that became one of the defining brands of 1990s hip-hop fashion.
202 products across 350+ boutiques
FUBU was founded in 1992 in Hollis, Queens, by Daymond John and three childhood friends. The name stands for "For Us, By Us" — a declaration that became one of the defining brands of 1990s hip-hop fashion.