#Fr2
26 products across 1+ stores
#FR2 (Fxxking Rabbits) was founded in 2014 in Tokyo by photographer and creative director Ryo Ishikawa as a brand blending streetwear, provocative graphics, and photography. Its signature "Smoking Kills" slogan and rabbit mascot — a nod to Ishikawa's birth year in the Year of the Rabbit — became instant icons in the Japanese street scene.










