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#Fr2

26 products across 1+ stores

#FR2 (Fxxking Rabbits) was founded in 2014 in Tokyo by photographer and creative director Ryo Ishikawa as a brand blending streetwear, provocative graphics, and photography. Its signature "Smoking Kills" slogan and rabbit mascot — a nod to Ishikawa's birth year in the Year of the Rabbit — became instant icons in the Japanese street scene.

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