A.P.C.
2.6k products across 13+ stores
A.P.C. was founded in 1987 by Jean Touitou in Paris as Atelier de Production et de Création — a reaction against the flashy maximalism of 1980s fashion. Touitou built the label around raw selvedge denim, unadorned basics, and a quiet Parisian intellectual sensibility that became a template for an entire category of understated menswear. The brand's denim program, where jeans are sold raw and develop a unique patina over time, has a devoted following that trades worn-in pairs through the Butler program.
Popular Models
Ninon
Apc Ninon is a bag line designed for organized carry and everyday use.
Rue Madame
Standard Grand VPC
Apc Standard Grand VPC is a hoodie and sweatshirt line centered on warmth, comfort, and casual wear.
Charlie
Apc Charlie is a headwear line with sport-inspired styling and daily functionality.
Elisabeth
Apc Elisabeth is a bottoms-focused line focused on comfort, movement, and daily versatility.
VPC
Martin
Apc Martin is a bottoms-focused line focused on comfort, movement, and daily versatility.
Petit New Standard
Apc Petit New Standard is a bottoms-focused line focused on comfort, movement, and daily versatility.
Recuperation
Petit Standard
New Standard
Apc New Standard is a bottoms-focused line focused on comfort, movement, and daily versatility.
